Today is an exciting day for me and my blog and I’m sharing news I really never thought I would!
Ready to hear all about it?
First, let’s go back to this post I wrote about cleaning up my beauty routine. In the post, I share all about my thought process behind why I have been beginning to switch out my beauty products with ones with better ingredients. I share a lot about what is initially getting me started in this new journey of safer beauty, but today’s post is going deeper with fire in my veins as I type! Buckle up, y’all!
Let’s start off with some crazy facts, shall we?!
In the United States of America…
- 1 in 2 men and 1 in 3 women will be diagnosed with cancer in their lifetime.
- 20 years ago, 1 in 20 women were diagnosed with breast cancer. Now, that number is 1 in 7 women. 90% of these women have no preexisting genetic link to the disease.
- 1 in 3 children are born with either ADHD, autism, severe allergies, or asthma.
- Health concerns such as infertility, thyroid dysfunction, hormonal imbalance, lead poisoning, etc are at an all time high.
Environmental toxins are all around us negatively contributing to our health. In our air, in our homes, our schools, our workplaces, our food systems, and the products we put on our skin. So let’s go over more facts about those products…
- The last time the United States passed a federal law regulating the cosmetics industry was 1938.
- Since WWII, over 80, 000 chemicals have been introduced to commerce. Almost 90 % of these have never been tested for the impact on our health.
- Europe has banned over 1,300 chemicals used in the beauty industry that have been linked to health issues. The U.S. has banned 11.
- Terms such as “natural”, “pure”, “botanical”, “plant-based” etc. are strictly marketing terms within a self-regulated beauty industry. This means that companies can put whatever ingredients they choose in their products and label it however they desire.
- On average, we use between 6-12 products every single morning. And this isn’t just makeup and this isn’t just women! This is everything from toothpaste, to body lotion, to lipstick, to baby products…. it’s everything.
- Our skin is our largest organ, and it absorbs everything we put on it. Unlike what our bodies can do with food, it doesn’t have the ability to metabolize what it absorbs.
Terrifying, isn’t it? So all of this information above lead me to originally share with y’all as to why it was important to me to start switching to safer beauty products. But I also shared that the process of switching was extremely overwhelming, even when I was ‘on board’ with making the change! As I went back through Amazon and the aisles of Whole Foods trying to find more products in addition to what I mentioned in my first post on all of this, I found instant defeat. So many terms are out there being used on products that still contain harmful chemicals! I even found out that the term ‘fragrance’ was a sneaky ingredient in nearly all products (labeled ‘natural’ or not) that can be jam-packed with toxins that can lead to serious health concerns. Gross.
I also felt like I had years ago when I first decided to look into this matter. The fact is, so many ‘natural’ and ‘organic’ products just plain don’t work! And as a blogger who loves beauty products, gets sent beauty products to test, and can write novels about beauty products… I could not pull the trigger on things I wasn’t impressed with or would never see myself using in the long run.
So defeated I was… until I finally tried Beautycounter! And guess what?? I genuinely love every single product I have tried.
What Beautycounter is:
A company with a mission of getting safe products into the hands of everyone. Beautycounter has the strictest ingredient selection process in the industry with banning over 1,500 chemicals from their products. They do this all while ensuring their products perform and that they’re still as luxe as well-known beauty brands. From their quality to their packaging, Beautycounter feels as glamorous as something you’d purchase from a department store, but it’s actually safe for you to use! Beautycounter is for profit, but continues to strive to make changes in Washington D.C. in relation to regulations in the beauty industry. They have coined a ‘Never List’ which states what toxic chemicals they will never include in their products.
What Beautycounter isn’t:
Beautycounter is not a ‘natural’ or ‘organic’ brand. They do use natural and organic ingredients, but they also do use chemicals in their products. However, not all chemicals are bad for us! The chemicals they do use are ones that have gone through rigorous screening and testing and are used to make sure the products perform at an exceptional level. Beautycounter is not a line that you will find in stores (unless its one of their collaborations or pop up shops!). It’s also not necessarily a ‘budget buy’ line, but that’s mostly due to the fact that the work to continually test and research what goes into their products takes time, energy, and money. Essentially, this isn’t just a brand you pick up at a drugstore on a whim… it’s a line that you invest in for the sake of quality products and ultimately for the sake of your health.
How do you shop Beautycounter?
You can shop Beautycounter 3 ways: online, via a pop-up shop or retail partnerships, or…. by a consultant. And that’s where I come into all of this! And before you halt right there with the word ‘consultant’ and say ‘never mind’…. hear me out! Because that’s exactly what I thought at first hearing that word, too!
I have decided to become a Beautycounter consultant! But first, here’s why I never thought you’d ever hear me call myself a consultant for a direct retail company:
- In the past, companies with consultants have totally stressed me out. I personally don’t like to shop at ‘parties’ and I feel uncomfortable with the pressure of purchasing from consultants directly.
- I’ve never understood the process of how one makes money when being a consultant for direct sales, and always assumed you had to ‘buy into something’ which made me apprehensive and disinterested.
- I don’t like being locked into one brand specifically, so representing a single brand has never appealed to me.
However, here’s why Beautycounter is different to me:
- You don’t have to shop with a consultant to purchase products. Shopping with or without a consultant is your choice.
- Beautycounter is dedicated to the mission of the company first, which is to get safer products into the hands of everyone. They continue to fight for this by advocating for change in Washington D.C.
- Consultants are not required to purchase a product minimum upon signing up. They simply pay a reasonable fee that covers the back-end of their business, and then they are free to purchase products as they please.
- Beautycounter is rapidly gaining momentum. They have partnered with J.Crew, Target, and Goop. I only see opportunities and collaborations like this growing and multiplying in the future!
- Beautycounter chose the direct sales approach because they wanted this information and their products to be spread via ‘word of mouth’. I always feel better about purchasing something when I’ve heard an honest review about it from an honest person. And that’s why I blog! So Beautycounter wanted to grow by honestly sharing person to person, not with traditional marketing.
- The products speak for themselves! Never have I ever wanted an entire product line in my bathroom… but here I am. I love it that much!
What do I think of the products?
I have been using Beautycounter products for over a month now. To be honest, when I first tested sample products, I was not anticipating liking them all that much. After all, most of the ‘natural’ products I have tried in the past have been a letdown! And also, I try beauty products all the time! It’s the number one thing I’m sent as a blogger, so why was this brand going to be any different from the rest??
First off, their products feel amazing on the skin. They do not perform like ‘natural’ products I’ve used in the past. In fact, I think they perform better than most of the products I’ve purchased or received from high-end department stores! From the products’ texture to the way they sink into my skin instead of sitting on top of it… the quality is phenomenal. The products don’t have a fragrance, but the ingredients used have a clean and fresh smell that genuinely feels invigorating to my skin every single time I use it! And on a surface level, I can’t get enough of the packaging! We’d all be lying if we didn’t admit that pretty packaging isn’t a part of our decision-making process when purchasing cosmetics, and I love how Beautycounter’s packaging and branding feels like that of a high-end and luxe line. If I’m investing in high quality and luxurious products, I want the packaging to match! Plus, it’s blue & white! #winning
So, I loved the products so much that I decided to sell them. Which is still not something that I initially envisioned myself doing when I tried Beautycounter! So let me explain a bit more how this will all ‘go down’:
How will I sell Beautycounter, especially in terms of my blog?
When I have blogged about beauty products in the past, I’ve written honest and transparent reviews and only recommended purchasing products I genuinely love – whether they had been sent to me to test or had been purchased with my own money. When I’ve linked those products in a post, they have been affiliate links which means that if you purchased the product I recommended, I would make a commission. Blogging about and ‘selling’ Beautycounter will be no different from this! Really, the only difference is that Beautycounter isn’t sending me products! I will review products that I personally purchase and love and recommend them to you with my honest opinions! If you decide you want to try them to see if you love them as much as I do, I will make a commission off of your purchase.
Have I switched over entirely to Beautycounter products?
Nope. Remember in my original post about cleaning up my beauty routine and how I labeled the process as a journey? I still mean that! Switching everything over all at once is still totally overwhelming to me, even when Beautycounter takes the ingredient guesswork out of the equation! It’s still just too much of a task to toss all of my products that are still full… not to mention that would be super expensive! I said this in my previous post, but I want my process of switching over to Beautycounter to feel like an honest conversation with a girlfriend. If I love something, I’ll be excited about it and want to tell my girlfriends aka YOU! That will be a step by step process and not one that I would except anyone to tackle all at once. So each blog post that I review products in, I’ll make sure to compare it to the product its replacing and why I believe it’s worth it!
Will I still continue to blog about non-Beautycounter products?
Yes, but only if I believe they’re really worth it. To be honest, it’s going to take a lot to top most Beautycounter products! I honestly think they’re that good. But if something comes along that I think is worth it or better, I’ll 100% recommend it!
Will I continue to promote balance in all of this?
Y-E-S. Guess who still loves Chick-Fil-A and a Diet Coke every now and again? THIS GIRL. Do those things probably have negative effects on me and my health? Yep. But that’s life. There is so much in this life that has potential harm to us, many of which are out of control. However, just as I can control what I eat or how I exercise, I can certainly control what I put on my skin! So sometimes, I may willingly choose to eat fast food and skip a workout. Just like sometimes I’ll decide that I may willingly choose products that aren’t very good for me. But as we find with a healthy diet and exercise, the more we do it… the better we feel! So I will be striving to mostly use the good stuff and eliminate the bad. But goodness, if I’m getting dolled up for something like a wedding and want a full face of “traditional” makeup complete with falsies for an evening, I’m doing it! And that’s okay!
What I promise to do (and not do) as a Beautycounter consultant:
- I promise to honestly review each order I place (if it’s new-to-me products and items I haven’t reviewed yet) here on my blog.
- I promise to not be pushy or guilt trip you into purchasing. I realize that these products are an investment and very may well be out of one’s usual comfort zone – they were for me! I’m super excited about them, and believe you will be too…in your own time!
- I promise to not hunt you down and pressure you into hosting ‘socials’ aka parties. If you want to gather a group of your closest girlfriends and family, whether it be online on something like Facebook or in person, I would absolutely love to be a part of it! I can talk beauty products online all day! I can also sip champagne, eat cheese, and share about Beautycounter in person any day of the week! So if you want to do that and gain fabulous perks of hosting something like that, let me know! Otherwise, I won’t push it.
- With every order placed, I promise to follow-up with you on how you like what you purchased! I want your feedback! I want to know if you thought it was amazing or just okay. If you’re choosing to shop with me as a consultant, I want you to receive the personalized benefits of that. So I will be in communication with you! Not because I want you to buy more, but because I genuinely want to hear your thoughts and personally thank you for your business!
- At this time, I am not planning on sending out samples of the products. This is for a couple of reasons: 1) I don’t want you to feel pressured to purchase if I send you something and 2) Though I believe that the products will speak for themselves, the return policy is great if something just plain doesn’t work for you. You have 60 days to see if something is a good fit, and that’s a good amount of time for a trial run of products! Since consultants don’t personally ship orders to clients, I think I’ll keep it that way. Of course if you ever have any questions or need help with anything, let me know and I’ll do my absolute best to help!
- I promise that if I don’t personally know the answer to something in relation to safer beauty or Beautycounter as a whole, I will try my hardest to find you an answer. I have signed up under a fabulous team of women who are so incredibly knowledgeable and passionate about Beautycounter, so my support network is huge! If I’m unable to help, I almost guarantee someone on my team can help.
- If you try and love Beautycounter, I promise to not hunt you down to sign up to become a consultant. Would I love to have a team of women with me in this journey? Absolutely. Do I think the compensation plan is fair and an awesome way to gain additional income? Yes, I do! But maybe you just want to shop and that’s it! And that’s more than okay! If you want to start to think about being a consultant, please let me know! But if not, I’ll just keep doing my thing and wait to hear that from you personally!
- I promise to not just blog and talk about Beautycounter from here on out! This is a new, exciting, and big part of my life and blog… but it’s certainly not the only part of my life and blog. You’ll still be seeing a healthy mix of content here on this site, don’t you worry!
I will not be individually reviewing products in this post (as it’s long enough), but I’ll do my first review next week! Until then, I’ll let you know that:
The products I own, use daily, and love are: The Nourishing Cream Cleanser, The Nourishing Night Cream, The Lip Conditioner in Peppermint, and The Citrus Mimosa Hand Cream.
The products I’ve tried (as samples and from friends) and will be ordering in the next week are: The Tint Skin Foundation, The Dew Skin Tinted Moisturizer, The Color Pinch Cream Blusher, and The Lip Sheers. Yay, makeup!!
The products I haven’t personally tried but am ordering next regardless are: The Daily Shampoo, The Daily Conditioner, and The Body Butter. The reviews online rave about all 3 and my sister swears by the body butter!
I know this post is lengthy and I know it contains a ridiculous amount of information! But my hope is that you’ll really read through it and see my efforts on being transparent with this exciting new chapter of me and my website! I can’t stress it enough… being a consultant for a beauty company is just not something I would have ever thought I would be doing! But Beautycounter really struck and nerve and I clearly have some serious fire under my behind about it!
It has been SO exciting for me to write this post! If you can’t tell from the length of my words here today, let me assure you that I am so incredibly passionate about this new chapter of beauty and blogging about it for y’all! And to be honest, this really is more than just beauty products for me. This is ultimately about making some big changes for me and my health, that I hope will be positive for not only myself, but for my future babies someday.
If you’re an audio-visual kinda gal (like myself!) the video below is a wonderful kick-start to Beautycounter. It’s a little lengthy, but worth the watch – I promise! Gregg Renfrew, the CEO and founder of Beautycounter, gives the information I’ve spelled out above, and ends on a powerful note. She says, “Do it in the name of all of those we’ve loved and lost. Do this in the name of our children who deserve better.” I cry every time I hear or read that line.
Many of you know that I lost my brother-in-law to cancer. Many of you have also lost a loved one or been affected by cancer in some capacity. Many of you reading may have struggled or are struggling to get pregnant, or keep a pregnancy. Many of you are finding allergies and health concerns in yourself and with your friends and family that you didn’t know even existed a decade ago. Many of you may be personally struggling with your health right now.
We may not be able to control the reasons why these devastating health concerns and diseases are taking over at a rapid rate, but we can absolutely do our best to take care of ourselves and our bodies and fight against them.
If this all strikes a nerve with you like it has for me, please let me know! I’d love to talk to you more about it and share what I’m learning and loving from this entire process! And if you’d love to start switching your products to safer, you can shop with my at www.beautycounter.com/amybethcampbell. [Note: that link should get you shopping directly with me! To double-check before you check out, look for my name and picture in the top left corner of the screen. And if you don’t want to shop with me, that’s okay! You can select that option, too! The link to my Beautycounter site will now permanently be under the ‘beauty’ tab at the top of my blog for easy access at any time!]
Thank you SO much for reading this post and hearing me out! I can’t stress how much it means to me! And again, please let me know if you have any questions or thoughts on all of this! I would be absolutely thrilled to hear from you and chat!
Wishing y’all an absolutely wonderful weekend! And PS. make sure to check my Instagram on Saturday….. I have a super fun surprise that I can’t wait to share!!!